Howzat!

A fun way to keep track of all the action at the Ashes.

05.08.15 | Research

By Luke Andrews

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You couldn’t get tickets for the fourth Ashes test and you’re stuck at your desk. The sound of leather on willow has been replaced by the tapping of nails on keyboards. All you’ve got to look forward to is the low buzz of your smartphone reporting another Aussie batting collapse.

With England doing surprisingly well in the Ashes, the Uniform cricket fans wanted a more interesting way to bring the essential test data from Trent Bridge to life. 

‘Howzat!’ is an interactive desktop wicket that wirelessly connects to cricket news sites and constantly checks for the latest score. When a wicket falls at Trent Bridge, Howzat’s stumps will tumble. 

We wanted to create an object that gave a more tangible real time update on the score than push notifications and live feeds, and focused on the data that really matters - wickets. Regardless of which side you’re supporting, the length of time between wickets falling is a strong, simple indicator of your team’s fortunes. 

The internet of things offers endless opportunities to connect bespoke devices and bring live data to life. With it’s very own set of mini bales to be reset every time a wicket falls, Howzat! delivers interactivity, fun and a sense of nostalgia to busy cricket fans.

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It can’t replicate grown men dressed as minions, doesn’t supply endless trays of beer, but we’re looking forward to Howzat! bringing a touch of Ashes fever to the office. 

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