How can brands and governments better harness technology to engage more people with sport, more enjoyably and more often? How can they enrich the experience, health and sporting dividend for everyone from the fans and players at the stadium, to the kids in the back streets, bedrooms and public parks and the traders of Wall Street?
As part our research, we conducted an online survey with over 400 fans of sport. The paticipants spanned 25 countries, 40 nationalities and included viewers, attenders, and players across all ages and life-stages. Take a look at the key findings in the infographc bellow.