Participants were asked to position themselves as innovators across the 14 week programme, thinking and working like a design studio. From gathering insight, to ideation, creative technology, then developing a final prototype to present back to the business, participants were pushed beyond their individual skill sets and forced to work as a team outside of their typical work streams.
Exposing individuals to emerging technologies and pushing against restrictive thinking gave participants a new perspective on how they might contribute in different ways within the business. The aim was to awaken new ways of thinking and new motivations on a personal level, as well as providing new tools for working in different ways to support the growth of the business and develop improved experiences for AmEx customers over time.
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
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