Amtico makes it possible

Amtico makes it possible

As creators of the luxury vinyl tile market, Amtico’s position is hard to challenge. However, with increased competition comes a greater need to cement their industry standing. Uniform bring a confident brand strategy to life with Signature, Amtico’s premium flooring collection.

Through Signature’s marketing collateral, we were able to rigorously investigate their flagship collection. Having more in common with a design book than a catalogue, we gave Amtico’s designers room to explore their aesthetic decision making.

 

Editorial content, full page photography and luxury finishes subvert the idea of a product catalogue. By creating a marketing and sales package, we can visualise the development lifecycle of a luxury product.

As a process, Signature’s marketing collateral is an opportunity to inform and inspire a range of customers to create the perfect flooring solution. Sharing mood board inspiration, pattern guides and interiors styling, Amtico’s design team demonstrate their expertise as creative collaborators.

Our design mirrored the aesthetic development of the collection.
Tim Sharp, Creative Director

It was imperative our design mirrored the aesthetic development of the collection, from points of inspiration to a premium finish. A refreshed brand identity complemented, without crowding the product design. Sitting comfortably alongside a range of seasonally updated textures and tones, the inclusion of customer ‘reasons to believe’ icons tell a recurring story of UK manufacture, design possibilities, unrivalled knowledge and quality control.

Embossed finishes and metallic foils continue themes of texture and touch that permeate throughout Amtico’s collateral. The collection was launched in Portugal and promoted across a mix of offline and online channels.

Bringing a confident brand strategy to life with Signature, Amtico’s premium flooring collection.

We are a design and innovation company. We use design, innovation and imagination to create change.

Imagine the impossible.

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