Editorial content, full page photography and luxury finishes subvert the idea of a product catalogue. By creating a marketing and sales package, we can visualise the development lifecycle of a luxury product.
As a process, Signature’s marketing collateral is an opportunity to inform and inspire a range of customers to create the perfect flooring solution. Sharing mood board inspiration, pattern guides and interiors styling, Amtico’s design team demonstrate their expertise as creative collaborators.
It was imperative our design mirrored the aesthetic development of the collection, from points of inspiration to a premium finish. A refreshed brand identity complemented, without crowding the product design. Sitting comfortably alongside a range of seasonally updated textures and tones, the inclusion of customer ‘reasons to believe’ icons tell a recurring story of UK manufacture, design possibilities, unrivalled knowledge and quality control.
Embossed finishes and metallic foils continue themes of texture and touch that permeate throughout Amtico’s collateral. The collection was launched in Portugal and promoted across a mix of offline and online channels.
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
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