The definitive 360° experience

The definitive 360° experience

Carlsberg’s 20-year relationship with football has spawned many a memorable campaign and experience. So, when the brand changed its proposition to ‘That calls for a Carlsberg’, Uniform saw an opportunity to make its own contribution.

 

Working with the brand team in Denmark, our creative team came up with an immersive experience based on the idea of challenge and reward. We called it Carlsberg 360°.

We developed an immersive experience based on the idea of challenge and reward.
Laurie Jones, Creative Director

A custom-built seven metre dome was erected in the UK’s busiest shopping destination, Liverpool One. The spectacle attracted 1000’s of visitors on the day, who queued to hang out in the dome. Inside, a panoramic screen immersed visitors in a CG Carlsberg arena where top football freestyler Daniel Cutting did his thing to entertain, and earn himself a cold beer.

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