After studying the format of the day, our creative team set about restructuring the room, making the speaker’s podium the focus. Our custom-built Tactic Zone app let former players give fans their insights on the forthcoming game. And, mining the last two decades for inspirational football moments, Uniform brought together Liverpool FC memorabilia and Carlsberg’s vivid style to create bespoke furniture and detailing.
The result was a space that showed the natural bond between the brands, and helped build the perfect pre-match atmosphere. As a finishing touch, Uniform’s film team commissioned Japanese artist Dragon 76 to create a mural of the Club’s heroes as a backdrop to the stage. The making-of went viral on fan sites, becoming the third most watched film on Carlsberg’s own channel… and fulfilled the original wall-graphics brief, too.
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
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