Dot is an app that entertains children aged 5-8 while shopping, built around the main character, Dot. On arrival, children are handed the device. Each store area visited unlocks a new level of the game using iBeacon proximity technology – including characters, interactive puzzles, augmented viewfinder challenges and treasure hunt-style games.
The result was stimulated children, reduced stress parents and a distinct retail destination that encourages a vital consumer group to spend more time in store.
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