The FA has a strategy to promote Wembley Stadium, building its reputation as an all-year-round destination beyond football. Recognising the impact the stadium has within the local area, the organisation also wants to promote wider engagement within the community in which it operates.
The FA appointed Uniform to manage a number of tactical campaigns, including destination marketing to present Wembley’s wide commercial offer across relevant media channels.
Campaigns have focused on the extensive events calendar, highlighting the range of prestigious and high profile non-football dates. Uniform has created campaign identities and collateral to support local brand activity across London aimed at building deeper engagement, including the ‘90 years of Wembley’ celebrations.