Our vision for Shoreditch

Our vision for Shoreditch

At nearly £300 million, Principal Place in Shoreditch, London, will make for some of the world’s finest offices. The development’s flagship project is a 16-storey, 623,000 sq ft block designed by architect Foster + Partners.

With building underway, the developer needed a way to generate anticipation among their prospective tenants – the world’s major corporations – by selling the premium location.


Uniform not only developed an accurate vision of the interior, from lobby to office, but also the view from the stunning roof terrace. In rendering the vision of one building, we needed to imagine the view from Shoreditch which would include structures that were not even under construction. The images quickly convinced investment firm Brookfield to buy the whole development. 

We captured the drama of the roof terraces, showing the future skyline with new developments across the City
Nick Bentley, Creative Director

We are a design and innovation company. We use design, innovation and imagination to create change.

Imagine the impossible.

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