In Hounslow

In Hounslow

For satellite Boroughs like Hounslow, the City of London can dominate the landscape – a fact the Borough Council decided to change with its own business brand.

Bringing together Hounslow’s top business influencers, Uniform got to the heart of the challenge: Hounslow was seen as a series of towns, each with its own identity. Few identified with the Borough, or even knew its geographical shape. 

Hounslow Borough Council

 
Hounslow Business Slideshow 01
Hounslow Business Slideshow 02

Our solution was to make this a virtue. We used Hounslow’s internal and external borders to create a unique brand – showing both the constituent parts, and the Borough as a whole. The abstract shape worked well with the aspirations of the Council, Hounslow’s upward trajectory, unrivalled travel links and diversity.

Our identity is a visual representation of the brand positioning – Dynamic Exchange
Tim Sharp, Creative Director

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We use design, innovation and imagination 
to create change.

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