What emerged was the true, authentic wonder of a place which inspired UK conservationism, romantic poets and painters, and gives rich rewards to those who work its pastures and walk its peaks and valleys.
Our insights led us to position the Park as ‘an evolving masterpiece’; inspired a look and feel grounded in a sense of the place; and gave us the idea for an online hub populated entirely by user-generated content – putting the power over the UNESCO bid where it belongs, with the people of the Lakes. Visit the site here: lakesworldheritage.co.uk.
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Imagine the impossible.
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