Our research showed most people accept possible ill health because of social circumstances. It’s normalised. The elderly accept they will have to go to a care home. The young accept reduced life expectancy.
We challenged that by showing people how to take charge, adopt good habits, and modify their homes to help them stay independent. And our light, accessible art direction softened the issue for those people who find technology scary.
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
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