Liverpool FC was launching its new kit, created by US sports firm, Warrior Football. Warrior was looking to build on the club’s relationship with LFC fans and the city, positioning the players as guardians of the city and using the strapline, ‘Rise up’.
Uniform creatively interpreted Warrior’s ‘Rise Up’ campaign concept, launching the 13/14 Home, Away and Third kits across five retail stores in Liverpool, Chester and Belfast.
Uniform had to bring the campaign to life in stores, creating an impactful piece that would establish LFC Retail as the only place to buy the new home kit, and drive sales. The club reported a positive response to the kit across all its stores.