Taking inspiration from Liverpool legend Bill Shankly’s famous quote we developed an ownable campaign for current and prospective members. Visually the campaign creates a sense of energy, passion and emotion and places the ‘holy trinity’ of manager, players and supporters at the heart of the club.
The campaign motivates fans to make their membership of the LFC family official. The new look and feel has been delivered across outdoor, press, online and mobile to engage supporters across the globe.
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