Demystifying the world's best music system

Demystifying the world's best music system

Linn is renowned for designing and making the world’s best music systems. In 2013, its 40th anniversary year, the company launched its latest system, Exakt.

Exakt technology delivers a breakthrough in audio performance, taking digital streaming to a new level, and forming the most direct connection between the listener and the recording artist. The problem was, nobody understood how.

Linn asked Uniform to break down the complex technical detail into clear and simple messaging that could translate across different international markets – at trade conferences, consumer events and online. Linn said the simplicity of the messaging and style of the films was critical. Sales of the Exakt system are significantly ahead of target.

 

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