With a complete system retailing for many tens of thousands, we knew from the offset that any new Linn customer would have an exceptional degree of wealth. The challenge was to find a way of communicating with an audience already saturated by sales messages.
Our role throughout was to paint a detailed picture of Linn’s new customers; their perceptions, their journey to purchase and any challenges Linn may face targeting them. Honesty about the needs of wealthy consumers allowed us to develop a strategy that resonated loudly.
Central to our proposed strategy was a brand repositioning. However, shifting Linn from a technology to luxury lifestyle brand had to be managed with the utmost sensitivity.
The challenge, with any luxury brand is to tick the necessary luxury boxes without slipping into tackiness. High end consumers want products and services that sit comfortably with their lifestyle decisions.
There was no need to touch an already very strong brand identity. Instead, we tightened up their offer and created new ways to tell the Linn story. And with new storytelling, comes new ways to tell that story. Our brand video helped communicate not only product attributes, but also it’s place in some of the best designed homes in the world.
With a refreshed look and feel we’ve helped Linn present their products to an audience who expect exceptional levels of quality as standard.
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
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