Trust, support and choice

Trust, support and choice

Swiss pioneers of breastpumps and breastfeeding products Medela needed to connect with the UK market. To get to the heart of what motivates UK mums, we undertook a programme of qualitative research and store studies.


It became clear that mums looked to family, friends and online communities for advice, and not to a corporate voice. This insight inspired a new Medela brand story and messaging platform specifically for the UK market built around messages of trust, support and choice, and a visual style that speaks to mums in an authentic and understanding way.

Mums need a lot of support when it comes to breastfeeding, I know a lot of people give up… it is a wonderful thing to be able to do.
Kate Jones, Medela Mum

When it came to brand activation Medela had to be part of the conversation and connect emotionally with mums. We used real life mums to communicate the emotional benefits of Medela’s products across a print, press, digital and in-store campaign - no models, no scripts.

Working as UK strategic brand partner for Medela has given us the opportunity to help a global leader grow their brand in the UK.
Tim Sharp, Creative Director.

We are a design and innovation company. We use design, innovation and imagination to create change.

Imagine the impossible.

© 1998-2018 Uniform - Privacy