Control. Power. Accuracy.

The Mitre Delta is a football icon. From iconic Premier League goals to a million playground kickabouts, it’s the ball that defined the ‘90s. But how, in Mitre’s 200th anniversary year, do you respect past glories, while reaching out to new consumers?

 

When asked to design and launch the new Mitre Delta, official match ball for the EFL and SPFL, our creatives aimed to remain faithful to the original Delta mark and the ball’s nostalgic fans. But the serious innovation behind the industry’s most technologically advanced football demanded an update worthy of its legendary status for the next generation of footballers.

 

It was important we found the right balance between nostalgia and modern design. The ball is for a new generation...and the cutting-edge enhancements deserve a powerful design.
Richard Pay, Creative at Uniform

The result? Swarm. The end design celebrates the best qualities of the ball, and those who play with it: speed, power and accuracy, along with beauty in motion. 

Fans love it. Following a high-profile launch of a six week campaign at Wembley, the ball became the top-selling item at mitre.com. It’s since inspired a flurry of social media activity, and been featured by the likes of SoccerBible and on Soccer AM. According to presenter Tubes, “it’s definitely a class ball”.  

We've kept the core Delta shape and look but with a modern twist making it much more relevant for today's game. Not only that, but technically, it's the best ball Mitre has ever created.
Mark Upshall, Head of Category at Mitre Sports International

We are a design and innovation company. We use design, innovation and imagination to create change.

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