Starting life as a rough concept, we were quick to spot Scriball’s vast potential. Working closely with illustrator Adam Stanway, Scriball is a limitless character-driven universe. A custom typeface was inspired in equal measure by his bold, expressive style and the early learning handwriting of a preschooler. We wanted the typeface to feel immediately familiar. From packaging and point of sale to Scriball’s online presence, we’ve implemented a level of consistency that encourages recognition for a product that, with proper use, could end up looking quite different to it’s on sale state.
Over the space of 18 months, we’ve seen our relationship with Mitre evolve from that of an agency to a trusted collaborator. This well established relationship ensured quick, solid results within a 6 month turnaround to bring Scriball to market in time for the pre-christmas push.
Working closely with Mitre on the product development ensured a healthy division of expertise. Their product design background guaranteed us access to logistical problem solving through the creative process, allowing us to focus on creative direction and a clear market offer.
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
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