Sharing a vision

Sharing a vision

London 2012 was viewed by many developers as the biggest opportunity in the capital for decades. So when Manhattan Loft Corporation handed international architects SOM a brief to be bold and ambitious, Uniform was the natural choice to help make their vision come to life.

SOM designed a 42-storey, double-cantilevered tower with three sky gardens and an André Balazs design hotel: a structure that definitely answered the brief, but a tough one to communicate to people outside of the industry.

Manhattan Loft Corporation


Our solution was to create a film that allowed potential buyers to see the tower before it had left the drawing board. We showcased the amazing views across the capital, and the incredible quality and detail of the build.

By the end of 2014, more than two years before completion, MLG had sold around 50 apartments, 20% of the total – in line with its ambitious targets.

I want to turn Hackney into a global destination, like Cligancourt, slightly off-centre but with charm and vitality
Harry Handelsman, CEO, Manhattan Loft Corporation
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We are a design and innovation company. We use design, innovation and imagination to create change.

Imagine the impossible.

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