Inspiring giving

Inspiring giving

Looking after the largest and most important collection of natural history specimens in the world takes time, dedication, and money. The Natural History Museum called on Uniform to reinvigorate their donation experience and increase vital public support. Our approach focused on the museum’s most valuable assets: the outstanding collections and incredible building.

Natural History Museum


The 15 donation boxes we created frame famous views across the museum, putting the purpose of giving at the heart of the process.

The new identity sees bold words interact playfully with Darwinian-style illustrations of the NHM collections to create impact across wayfinding, print and digital.

We wanted to remind people of the iconic building and world-famous collections they were supporting
Martin Skelly, Senior Creative Technologist

We are a design and innovation company. We use design, innovation and imagination to create change.

Imagine the impossible.

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