Royal Liverpool Broadgreen University Hospital Trust controls Royal Liverpool University Hospital, Broadgreen Hospital and Liverpool University Dental Hospital. The Trust’s charitable fund helps create the very best facilities for patients and visitors, allowing nurses, doctors and other health professionals the means to improve, extend or innovate in their work.
Uniform worked with the Trust Board and the fundraising team to develop a new charity brand to reflect the ambition of the Trust and the new £335m Royal Hospital due to break ground in 2014.
The brand proposition, ‘Together we will’, came out of understanding the Trust family and the relationships that make this institution unique. The brand works across many audience types, from corporate, through to children and families, and expresses the cultural aspects of the city region.