OP Brand

Attracting next generation theatregoers

Attracting next generation theatregoers

Built as a repertory theatre in 1939, Oxford Playhouse has seen many changes in its 74-year history. Although highly valued locally and held in national regard, the theatre had a precarious financial past and has worked hard to develop a new and exciting future. Over the last decade, the Playhouse has gone from strength to strength, building a reputation as one of Britain’s leading theatres.

Uniform has evolved the brand over a 4 years period with the aim of attracting the next generation of theatregoers. The strategy has focused on rationalising the marketing materials, creating a coherent look and feel and providing structure, while offering the flexibility to communicate any particular show.

The theatre has had a fantastic response, with average audience occupancy well above the UK-wide 60% benchmark. The reaction from theatre audiences, staff and others within the industry has been incredibly positive.

U Oxford 1600X9003
U Oxford 1600X9004
U Oxford 1600X9006
U Oxford 1600X9002
OP Spreads 2010 2
OP Spreads 2010 5
U Oxford 1600X9005
U Oxford 1600X9007
OP Spreads 2011 2
OP Spreads 2011 3
U Oxford 1600X9009
U Oxford 1600X90010
U Oxford 1600X90011
U Oxford 1600X90013
U Oxford 1600X90012
OP Spreads 2012 2
OP Spreads 2012 1
U Oxford 1600X90015
U Oxford 1600X90016
U Oxford 1600X90017
U Oxford 1600X90026
U Oxford 1600X90018
U Oxford 1600X90020
U Oxford 1600X90022
U Oxford 1600X90023
U Oxford 1600X90024
U Oxford 1600X90025

We are a design and innovation company. We use design, innovation and imagination to create change.

Imagine the impossible.

© 1998-2018 Uniform - Privacy