The cards have no electronic components, but instead use conductive ink to control the player, and so play different tracks. It was not conceived as a solution to a problem, rather as a way to open the discussion about how physical interactions can enrich our engagement with digital media
The Postcard Player was first shown at SxSW in 2012 and was shortlisted and exhibited as part of the Design Museum’s Designs of the Year 2013 exhibition. It also won two awards at the Big Chip Awards: the Imagination Award and the Anthony Wilson Original Modern award.
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