Caring for the people of Liverpool

Caring for the people of Liverpool

Managing three of the city’s main hospitals, plus a charitable fund designed to offer the people of Liverpool the best possible facilities, the Royal Liverpool and Broadgreen University Hospital Trust is an organisation with strong ambitions to improve and innovate all areas of patient care.

With the new £335m Royal Hospital due for completion in 2017, Uniform began working closely with the Trust Board and the fundraising team to express those ambitions in a new charity brand – R Charity.

Royal Liverpool Hospitals

 

The inclusive proposition, ‘Together we will’, is grounded in an understanding of the Trust’s family and the special relationships that define this institution. And the R device is used across the range of audiences to spread different messages, such as giving local fundraisers' a sense of ownership, and clearly signposting opportunities for investors.

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