Hyper luxury living.
Mayfair is one of the world’s most exclusive areas, with the highest concentration of luxury hotels, fine shops, and high value residential dwellings in London.
RER had an ambitious plan to build a new 12,000 sq ft luxury apartment block in the Mayfair Conservation Area. Mayfair Chambers, located between Grosvenor Square, Berkeley Square and Bond Street, would include six high-specification two and three bedroom apartments, including a 1,900 sq ft penthouse with a rooftop garden.
Uniform was commissioned to create a series of realistic internal and external images to pre-sell these premium properties. At this pre-build stage, high quality images were to be the primary sales tool.
RER said the level of detail “reflected their exquisite standards,” with images so good it was impossible to tell whether they were architectural images or photographs.
Despite the economic situation in early 2013, RER sold every one of the properties before the building was completed.