Inspired by the poem ‘The Champion’s Story’, written by East London schoolgirl Fope Jegede during London 2012, we explored ideas of national pride, heroes and sporting achievement.
To become an Olympian is the ultimate sporting honour, only those who believe in extraordinary make it. Our final design shows an athlete at their physical peak, in an iconic, dynamic and powerful pose.
Images © Getty and Royal Mint
We are a design and innovation company. We use design, innovation and imagination to create change.
Imagine the impossible.
© 1998-2018 Uniform - Privacy