Ambition engraved in our hearts

Ambition engraved in our hearts

When the Royal Mint asked Uniform to design the only official coin to celebrate Team GB’s participation in the 2016 Rio Olympics we jumped, ran, and swam at the chance. Buoyed by Team GB’s success at London 2012, public engagement with the Olympics has never been stronger and we wanted to create a coin to keep support high. 

Royal Mint


Inspired by the poem ‘The Champion’s Story’, written by East London schoolgirl Fope Jegede during London 2012, we explored ideas of national pride, heroes and sporting achievement.

As an agency, we feel an overwhelming sense of pride looking back at Team GB’s performance during London 2012 and it’s this sentiment we wanted to carry through our design.
Tim Sharp, Creative Director

To become an Olympian is the ultimate sporting honour, only those who believe in extraordinary make it. Our final design shows an athlete at their physical peak, in an iconic, dynamic and powerful pose.

The athlete’s physique is sculpted, statuesque and full of energy. The Union Jack is shown surging around the athlete, representing the hopes and dreams of a nation.
Pete Blake, Senior Designer

Images © Getty and Royal Mint

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