Very.co.uk online content
This Week in Fashion
Launching in 2009, Very.co.uk has been one of the fastest growing online retailers in the UK. Its strong relationship with fashion has helped it become a leading name with budding fashionistas.
Harnessing the influence of fashion bloggers, Very set up ‘This Week in Fashion’, an editorial-style landing page on the website, focused on demystifying fashion trends and suggesting product selections to customers. The Very team wanted to extend the assets of the ‘This Week in Fashion’, to create more engaging content that supported customer choice. Uniform filmed the fashion shoots, creating behind-the-scenes content and interviews with bloggers, providing a 360-degree overview of any given trend. The creative look and feel was developed in collaboration with the Very creative team, mirroring the campaigns created across other channels at Very.
The film content was hugely successful and delivered demonstrable ROI from direct click-throughs. The content was also used across social media, driving wider engagement through Facebook, Twitter and, in particular, YouTube.