Promoting product beyond fashion
Over the last 18 months, Very.co.uk has developed a stronger, more integrated approach to marketing, with a greater strategic emphasis on marketing above-the-line, through video-on-demand and TV. As part of its seasonal campaign and a drive to push products beyond fashion, Very worked with Uniform to create a series of 10-second TV ads promoting specific products.
Uniform developed the creative approach in collaboration with the creative team at Very, positioning it in line with the wider campaign. To maximise the opportunity to engage with customers, the ads were simple, impactful, and totally product-centred.