Making a statement

Making a statement

Stoves is the most premium of Glen Dimplex Home Appliances’ brands. Superbly engineered to the highest possible standards, these are appliances for serious home cooks. When GDHA came to Uniform for advice on growing their market share with a stronger, more flexible brand, our first thought was about preparation.

Because preparation, attention to detail, is what sets Stove’s cooks apart. Hand rolling their own pasta, baking their own bread, carving their own garnish – everything they do makes a clear statement about their passion for the final meal.

Glen Dimplex Home Appliances

 
GDHA Stoves Slideshow 01
GDHA Stoves Slideshow 02
GDHA Stoves Slideshow 04

With gorgeous photography, an elegant look and feel and a complete store redesign, Uniform began to add creative and strategic meaning to Stoves’ proposition. We also changed the way Stoves made their marketing collateral available to independent stores, making it easier for their self-appointed brand champions to apply the brand at the point of sale.

The result is a precise, graceful brand which reflects the values of the customer, and sets it apart from its sister brands, and others in the hotly-contested category. The brand refresh has been rolled out across all retailer and consumer touchpoints including the stoves website www.stoves.co.uk.

The Stoves brand reflects the precision engineering and quality of the products
Neil Sheakey, Senior Creative

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