Brand on trend

Brand on trend

Launched in 2009, was one of the UK’s fastest growing online retailers, and its strong connections with the latest fashion made it a go-to site for budding fashionistas.

Harnessing these influencers, the brand set up ‘This Week in Fashion’ blog – merging editorial on the latest trends with customer choice. Keen to offer ever more depth, came to Uniform for creative support.

Shop Direct Group


Our solution was to film Very’s own in-house fashion shoots, generating rich behind the scenes content and interviews with bloggers, and so providing a 360-degree view of any given trend, in-line with their current campaign look and feel. 

The UK’s leading multi-brand digital retailer with over £1.7bn in annual sales.

We began by filming the fashion shoots, producing behind the scenes content and interviews with bloggers, providing a 360-degree overview of any given trend in line with their existing campaign look and feel.

The film content was hugely successful and delivered demonstrable ROI from direct click-through to sales from social media.

Our approach was perfect for the fast moving fashion industry and the demands of the VoD generation
Laurie Jones, Creative Director


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