London’s next big opportunity

London’s next big opportunity

With £3.5 billion of private investment already committed, Croydon is described as London’s next big regeneration opportunity. One of the main contributors to the development, Westfield has big plans for the Whitgift Shopping Centre in the heart of the town.

In 2012, the developer asked us to create a suite of images and animations to share their vision with the planning authorities, underpinning the Environmental Impact Study (EIS) and marketing collateral.


Thanks to the high quality of the images, in early 2013, Westfield formed The Croydon Partnership, a 50/50 joint venture with Hammerson, to deliver the £1 billion shopping centre development.

Croydon has huge potential to return to its former glory as one of London's most vibrant town centres, and a major driver of its economy
Boris Johnson, 2013

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