Westfield, the world’s biggest shopping centre group, built Europe’s largest urban shopping centre at the London 2012 Olympic Park in East London. Westfield Stratford City became one of the most high profile retail developments in the world.
With the aim of attracting over 300 occupiers to the destination, Westfield worked with Uniform to create a set of 18 photo-realistic images to help visualise the 180-acre development. Used extensively for marketing and media within the UK and internationally, the images positioned Westfield Stratford City within the context of East London, articulating the social and commercial success of the regeneration.
Prior to the Olympics, Westfield had secured 95% lettings. Uniform has since been appointed to create further images, as Westfield looks to develop the site further, creating new retail space and extending the landscaping.