14.08.18

Kicking off the season with Bleacher Report

Written By Richard Makinson
2 mins read

Uniform FC has kicked off the football season in style with new client Bleacher Report. For our first film for the digital sports network we hitched a ride with Maria, a Miami based super fan of current European champions Real Madrid, as her favourite team hit her hometown for a hectic couple of days.

The shoot for the film happened over 48 hours in the South Florida city as Uniform trailed Maria around town while she stalked her heroes at training, the team hotel and even their manager's press conference.

Filming also captured the big ICC tournament match at the city's Hard Rock stadium between Real Madrid and Manchester United, where we sprung a surprise on our super fan by securing VIP pitch-side access so she could get up close and personal with her favourite players before kick off.

The finished film formed part of Bleacher Report Live's coverage of the UEFA Super Cup game between Real Madrid and Atletico Madrid and was also shared across their various social media platforms, hitting more than 500,000 views in the first 12 hours of being live.

A decent first result...and with more Uniform films to follow for Bleacher Report...we can't wait for the rest of the season!

Watch the full film on Twitter or YouTube.
If you enjoyed the article then please share