Toolkit

Together, we workshop,
map, Sprint and test

By working through a number of scenarios with various brands, we have developed and fine-tuned a set of tools that support brand and marketing managers across a range of scenarios within NPD — from developing innovative new products, to launching creative campaigns.

Each tool can be used as a stand-alone product, with the full toolkit offering an end-to-end solution.

The FMCS toolkit supports key decision-makers in two core areas:
1
Diagnose critical problems by observing existing consumer behaviour
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PROBLEM WORKSHOP

An in-depth, day-long workshop with key internal decision-makers to identify and define ideal brand outcomes through journey mapping and problem prioritisation sessions, filtered against the Canvas8 Library.

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PROBLEM MAPPING

A series of digital diaries, recorded by 15 consumers over a seven-day period. The results are analysed to pinpoint gaps between ideal and actual consumer experiences over the purchase journey, and capture emotional evolutions and key problems.

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PROBLEM PRIORITISATION

A pair of quantitative surveys designed to prioritise problems across category and product: a) A 20-minute, nationally representative survey on consumer problems to profile audiences, measure problems, and identify key value drivers. b) A tailored survey based on a segmented audience to further refine identified problems.

2
Realise opportunities through creative solutions
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SOLUTION SPRINT

A high-speed creative response to a brief that places multiple creative disciplines together simultaneously, to get an initial understanding of how an idea can work across multiple channels.

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SOLUTION OPTIMISATION

A half-day, in-person workshop with three selected experts to glean expert insights and input on prototyped solutions.

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SOLUTION TESTING

Two half-day, in-person focus groups with ten target consumers to glean real-time insights from the average shopper on prototyped solutions.

“The process of devising solutions has to be a creative one. What brands can do better is to diagnose existing behaviour.”
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Philip Graves
Consumer psychologist and author of Consumer.ology