Together, we workshop, map, Sprint and test
By working through a number of scenarios with various brands, we have developed and fine-tuned a set of tools that support brand and marketing managers across a range of scenarios within NPD — from developing innovative new products, to launching creative campaigns.
Each tool can be used as a stand-alone product, with the full toolkit offering an end-to-end solution.
The FMCS toolkit supports key decision-makers in two core areas:
Diagnose critical problems by observing existing consumer behaviour
Realise opportunities through creative solutions
“The process of devising solutions has to be a creative one. What brands can do better is to diagnose existing behaviour.”
Consumer psychologist and author of Consumer.ology