To help brands thrive, we have developed 3 core areas to keep our clients ahead of their competitors during and after the crisis.

Assess the changes.

Adapt your thinking.

Activate your ideas.

Assess the changes.

Assess the changes in your market, the key challenges for your brand, and the new possibilities for your customer in order to make decisions that drive value.

Approach

Rapid tactical research that assesses your company, customer, competitors and wider market context to give you a sense of where the opportunities and threats are in a rapidly changing market.

This approach also includes a holistic customer experience review, evaluating all touch-points from awareness to conversion across your off and online channels.

Tool – Orbit

Research that provides a broad view, quickly.

Adapt your thinking.

In an environment where most things are fluid, and changing on a daily basis, adaptive decision making is critical.

Approach

To support new ways of working, facilitated remote workshops provide a structured environment to bring people together easily, so critical decisions can be made. Two bespoke workshop formats include Change Scenarios and Response Scenarios.

Tool – Control

Remote workshops that keep the team on track.

Activate your ideas.

The brands that thrive will activate new ideas that are meaningful and relevant to the customer and their needs.

Approach

A high-speed creative response to a brief that places multiple creative disciplines together simultaneously, to get an initial understanding of how an idea can work across multiple channels.

Tool – 360˚

Idea exploration across multiple channels.

Learn from our experts how rapid change and uncertainty is impacting businesses around the globe in our next Webinar.

Stay Ahead
stayahead-logo.svg