The power of stories

Strategy. Content.

The sporting landscape in the U.S. is changing. Football is on the rise. The beautiful game may not be part of America’s sporting past, but it sure is destined to be in its future. And Bleacher Report is the ever-present energy surrounding the new sporting conversation, igniting a football revolution.

This season kicks off with a new strategy for team B/R. Reach more U.S. fans by creating content around the worlds greatest tournament, the UEFA Champions League. To win over hearts and minds, we explored the myths behind the legends, uncovering the stories that captured the essence of the game, the spirit of the fans, and the moments that matter most.