Together for better

Together for better

Repositioning this £650million pan-european group of household brands wasn’t about finding a point of difference. It was a matter of common threads. 

Over 200 years, the companies now within the Ideal Standard Group have enhanced and even saved lives, through the quality of their products, and by listening to the needs of their customers. They’ve built the reputations of crafts-and trades people over generations. And they invented the modern, designer wash- and bathroom. 

Innovation, family, design – from these threads we wove the common ground, and the new direction for the group. Many brands, one mission, one proposition: Together for Better.