innocent shots

Good things come in small packages. Collaborating with innocent on their first juice product for consumers seeking a daily health boost, we squeezed the brand’s huge personality and health creds into a tiny bottle. Shots might be small, but the design shouts about the massive flavour punch, and fast, feel good effects inside each distinct variety. Working closely with the innocent team, we delivered an innovative product identity and packaging design, for the bottle that is 100% recyclable- often an issue in this category.