The return
of a legend

Insight. Strategy. Design. Content.

The original Delta was a classic. And that was a problem. The first test of our strategy to reduce and refocus Mitre’s products for a new generation: the Delta proves it is possible for a heritage brand to live beyond its legacy.

For the most technically advanced football ever sold to the public, our ball design and launch campaign concentrates not on nostalgia, but on the qualities required to make new legends: control, power, accuracy.

Honouring the past simply by not dwelling on it, the Mitre Delta is for the champions of tomorrow.