As the cost of education increases, in turn, so do the expectations of those attending university and never before have student places been so fought for. Less selective institutions have had to bear the brunt of the decline in school leaver numbers and are struggling to compete.
But the fightback has begun and the University of Cumbria is taking a proactive stance in attracting talent to the region. And, treating people as individuals, not numbers.
The ambition is clear, how can UoC transform the student experience and enrich people’s lives for the better? Our rebrand directly reflects this commitment to grow UoC’s reputation by capturing the vibrancy and unique culture and communicating the value of the investment students make.